What is the 5/20 Rule and how is that relevant to HCF® nootropics?

The 5/20 Rule is a simple guideline to help you quickly assess the nutritional content of a nootropic (or any food or supplement) based on the % Daily Value (DV) listed on the label. If the % DV is 5 or less, then it is LOW in that nutrient. If the % DV is 20 or more, then it is HIGH in that nutrient. This simple rule can help you make informed decisions about the nootropics you take.HCF® nootropics are designed to provide high levels of neuro-nutrients important for cognitive function and overall brain system health, adhering to the 20% or more guideline when needed. Conversely, for nutrients where lower intake is beneficial or sufficient, we stay within the 5% threshold to avoid excess.*

What are Methyl B9 and B12?

Methyl B9 (L-Methylfolate) and Methyl B12 (Methylcobalamin) are the active, ready-to-use forms of Folate and Vitamin B12. Because they don't need any extra conversion in your body, they're more effective and can be absorbed and utilized more efficiently.*

Should I take HCF® nootropics with food or on an empty stomach?

For best results, please refer to the Suggested Use instructions on the label for the most accurate guidance, or visit the dedicated HCF® nootropic page for more detailed information and tips.

Do I need to take HCF® nootropics every day?

To get the most out of your HCF® nootropic, we recommend making HCF® part of your daily routine. The benefits of HCF® compound over time once it becomes part of your everyday regimen. No one has the perfect diet, so an HCF® nootropic gives you peace of mind by covering your nutritional bases, day in and day out.*

Can I open the capsules and pour them into water?

You can—but we don’t advise it for all our nootropics. Our nutrients are encapsulated within our microbead technology, but some may still have a strong, unpleasant taste. If you find it difficult to swallow capsules, it may be best to take them with water (depending on the Suggested Use for each nootropic). However, for many, it is perfectly fine to mix the contents into a smoothie, juice, or flavored drink to mask the taste.

How long should I wait to drink coffee after taking HCF®?

If the label’s Suggested Use states taking HCF® on an empty stomach (to maximize the effects and absorption of the nutrients), we generally recommend waiting at least 30 minutes after taking HCF® before consuming coffee or other caffeinated beverages. This allows your body to properly absorb the nutrients without potential interference from caffeine.

What happens if I take more than the recommended dose?

We understand some days may require extra HCF® support. On those days, it's important to remember that everybody responds to nootropics differently, so please listen to your body. If you feel you need more than the recommended dose, it's important to first consult with your physician. They can provide personalized advice based on your health history and current medications. Additionally, always follow the Suggested Use instructions on the product label and avoid self-adjusting your dose without professional guidance.

Can I take more than one nootropic per day?

While HCF® aims to identify your single optimal nootropic, we know for some, more than one nootropic might be needed to cater to different requirements throughout the day.*If you choose to take more than one HCF® nootropics in a day, we recommend spacing them at least four hours apart to prevent any potential interactions or absorption issues.Please consult with your healthcare provider first for personalized advice on combining nootropics safely and effectively.

What is 7 Advances® technology?

7 Advances® technology is our approach to cognitive performance. We use advanced delivery methods—like time-release microbeads and oil infusion technologies—for more effective nutrient absorption. Simply put, we target nourishing your entire brain system by supporting the balance between the Head [1st Brain], Heart [2nd Brain], and Gut [3rd Brain].*

What is HCF®'s approach to brain health?

At HCF®, we focus on the interconnected health of our three intelligence centers: the head, heart, and gut. Why not focus solely on the Head [1st Brain] like most other nootropics do? Because we believe true cognitive performance involves more than just nourishing and supporting the head-brain. These three brains don't work in isolation.*While traditional nootropics can be helpful, they often neglect other essential areas. Our unique approach—the 7 Advances® principles—ensures you can support all parts of your brain system, avoid potential imbalances, and ultimately achieve more effective results.*

What makes 7 Advances® a next-level nootropic technology?

Our 7 Advances® goes beyond traditional nootropics with advanced neuro-nutrient forms, time-release microbeads, and oil infusion technology. This unique and pioneering nootropic technology can help your body absorb neuro-nutrients more effectively for longer-lasting cognitive benefits.*

How is 7 Advances® different from the powders and tablets I take?

7 Advances® stands out because it's all about balancing your head, heart, and gut for real cognitive support. We don't just pump you full of nutrients; we fuel your brain while also supporting a healthy head-heart-gut ecosystem for advanced brain function.*By syncing up your cardiovascular system with your gut microbiome, we can establish a solid foundation for overall well-being. This approach helps you reach your full cognitive potential within a well-nourished and connected system.*

I can’t believe you mold your own custom HCF bottles?

Great question. Who does that right? Would love to say it’s all just a big vanity trip and we spent all this money on custom molds just to be original. But we’re not quite that naive. :-) Truth is, we were out of options and weren’t willing to compromise on the typical industry standards.Might be a surprise, but did you know that infusing UV Blocker in PET plastic (to block UV) is not the norm? Amazing.In fact, you’d be shocked at the amount of plastic still being used that is not even BPA free (Bisphenol-A).Yes, when you see our custom embossed HCF logo on the bottom with UV BLOCKER and BPA FREE you know we’ve got you covered with our trusted brand.

You really infuse UV Blocker into your custom HCF bottles?

Absolutely! We've always prioritized quality and safety and never cut corners when it comes to protecting and delivering the finest nootropics. Infusing UV Blocker into our custom HCF® bottles is one of the steps we take to ensure the highest quality for our advanced nootropics. UV light can degrade the potency of many neuro-nutrients over time, which is why we spare no expense in integrating UV protection right into the structural plastic of the bottle.

A child safety cap too, it doesn’t look like one?

That's right. We designed our cap to be both safe and stylish, without compromising on either. Our child-resistant "Push Down & Turn" cap may not look like your typical safety cap, but it’s engineered with all the necessary safety features to keep little hands out while making it easy for adults to use.

Is the bottle’s child safety cap also an HCF custom mold?

Absolutely, it is! Just like our custom HCF bottles, the child safety cap is designed from a unique custom mold that reflects our commitment to quality and safety. This cap isn’t just child-resistant but also integrates advanced features like an excellent moisture and oxygen barrier, ensuring the integrity of our nootropics.What’s more, we’ve gone the extra mile by using BPA-free materials and food-grade colorant, so you can trust that every aspect of our packaging is as safe and high-quality as the nootropics inside.Our custom mold allows us to create a cap that’s not only functional and secure but also free from harmful chemicals and safe for you and your family.

It’s almost too easy to open (compared to most nootropics), is it really sealed?

Yes, it’s absolutely sealed. We use an Easy Peel off Induction Seal Liner with a Pull Tab, known as Lift 'n' Peel.This advanced sealing technology ensures that your nootropic is securely sealed for freshness and safety, but without the frustrating struggle that often comes with other types of seals. Many brands opt for less user-friendly seals to cut costs, resulting in a nootropic that’s tough to open, leading to torn seals or a spilled product. We, however, believe in investing in a better experience for our consumers.The Lift 'n' Peel seal is designed to be both secure and easy to remove—no more wrestling with your bottle just to get it open. It's all about delivering a high-quality, hassle-free experience from start to finish.

Do HCF® nootropics expire?

Yes. Your HCF® nootropics should be used within 90 days of opening. If unopened, please refer to the expiration date listed on the packaging.

Can I take HCF® while on antidepressants, stimulants, and non-stimulant medications?

Psychopharmaceutical medications, such as antidepressants, stimulants, and non-stimulants, have the potential to interact with some nutrients used in HCF®, potentially causing adverse or combinatorial effects.*It's important to consult your primary medical provider before starting any new nootropic or changing your medication regimen. They can offer the best advice on the safety of incorporating HCF® into your routine.

Are there any pre-existing conditions that make someone ineligible to take HCF®?

Consult your primary medical provider before taking HCF® nootropics, particularly if you are pregnant, planning to become pregnant, breastfeeding, or have a history of any of the following: high blood pressure, heart disease, chest pains, stroke, seizures, high cholesterol, obesity, psychiatric conditions, smoking, or any health issue that could be exacerbated by a change in diet or nootropic regimen.*

Will I become reliant on taking HCF® nootropics?

Since nootropics are generally non-habit-forming substances, you have the freedom to pause or discontinue their use. However, we advise you to consult with your healthcare professional before taking any nootropics.

Does HCF® replace my ADHD medication?

Our specific nootropics, as well as many stimulant and non-stimulant medications, affect the same neurochemical systems (e.g., dopamine, norepinephrine, and serotonin) involved in supporting mood, attention, energy, and focus.* Although HCF® may support cognitive function, it is not intended to treat, cure, or replace medication for ADHD or any other medical condition. Consult your healthcare provider for guidance tailored to your specific health needs.

Is it safe to take if I’m pregnant or breastfeeding?

Our nootropics are among the most comprehensive on the market, and the nutrients they contain are supported by extensive research. However, the studies conducted on these nutrients did not include participants who were pregnant, nursing, or breastfeeding. Therefore, it is essential to consult your healthcare provider before starting any new nootropic to ensure it is safe for you.

Can I take HCF® if I’m under 18?

Our nootropics are among the most comprehensive on the market, and the nutrients they contain are supported by extensive research. However, the studies conducted on these nutrients did not include participants who were under the age of 18. We recommend that children not take our nootropic and encourage you to consult a pediatric healthcare provider for advice tailored to minors.If you have any concerns, please consult with a healthcare professional.

Can I take HCF® with my existing supplements?

Before taking our nootropics, we suggest consulting with your healthcare professional and showing them the supplement facts list to ensure the nutrients will not interfere with any other medication or supplements you may be taking.

How do you test for purity and potency?

We put our nootropics through regular third-party independent lab testing to ensure they meet our high purity and potency standards. Unlike many supplement brands, our nootropics minimize inactive excipients and prioritize the most bioavailable forms of each active nutrient component.

Do you have third-party testing?

Independent third-party labs meticulously test each batch of our nootropics to ensure they are in full compliance of our concentration and purity standards. This rigorous quality control testing extends to every ingredient, with batch-specific Certificates of Analysis (COAs) for both raw ingredients and finished nootropics, emphasizing our commitment to consistency and safety.

What is the shelf-life of your nootropics and how should they be stored?

Our nootropics have a two-year shelf life and maintain their efficacy when stored at room temperature.

Can the storage environment affect my HCF® expiration date?

Absolutely, and that goes for all nootropics (and dietary supplements), not just HCF®. We recommend keeping your favorite HCF® nootropic in a cool, dry place, away from direct sunlight and moisture. The MintyFresh Insert can also help control the bottle's internal environment, which further protects the product's stability.

Are HCF bottles recyclable?

HCF bottles are all made of recyclable PET with the number “1” in the middle of the recycle triangle.

When will the plastic components in your nootropics be replaced?

Plastic has its perks—it’s versatile, and for now, it’s the most reliable material we use to protect the quality of our products. But we know it’s also a big environmental challenge. Made from non-renewable resources, plastic is piling up in landfills, drifting through our oceans, and even making its way into the ecosystem as microplastics. We’re not ignoring that. In fact, we’re actively working on phasing out plastic where it makes sense. We’re always exploring better, more sustainable options—step by step. Rest assured, we’re collaborating with our suppliers to make smart changes that help cut down on plastic without compromising the quality you love.

What is HCF doing to support sustainability?

We’ve partnered with Ocean Integrity to become Certified Plastic Neutral, meaning that for each piece of plastic we produce, the same amount of plastic will be removed from the environment. We’ve gathered and measured all data related to plastic in both our owned brand products (any plastic packaging used) and shipping materials (any plastic bags sent in customer orders) and provided those measurements to Ocean Integrity.For every ounce of that plastic we ship out, Ocean Integrity helps us offset the same amount of plastic pollution from our oceans.

What is Ocean Integrity’s Blue Ocean Program?

The Blue Ocean Program is at the heart of our efforts to combat plastic pollution. This initiative focuses on the collection, proper disposal, and recycling of plastic waste, aiming to prevent it from ending up in landfills or being incinerated. Using innovative methods (including working with local fishermen), Ocean Integrity is more efficient at collecting and recycling plastics. By supporting this program, we’re not only reducing plastic waste but also helping to preserve marine ecosystems and lower CO2 emissions.

How do you educate your employees and consumers?

At HCF®, we believe that education is a powerful tool in the fight against plastic pollution. That's why we actively educate both our employees and consumers on the importance of sustainable practices.Internally, we encourage our team to reduce waste in their day-to-day tasks and support eco-friendly habits. Externally, we share tips on how consumers can minimize their plastic footprint—from recycling responsibly to choosing products with a lower environmental impact. We're also exploring more ways to engage and empower our community to make informed, sustainable choices. We recognize that while we've made significant strides, we can always do more. Through ongoing education and a shared commitment to improvement, we’ll continue moving toward a greener, more sustainable future—together.*

How can I reduce my plastic use as an HCF® customer?

You can recycle our bottles after use and consider opting for our subscription services to reduce shipping materials.

What happens to the plastic once it’s collected through offset programs?

Collected plastic is sorted, cleaned, and either recycled into new products or responsibly disposed of. In some cases, it’s repurposed into eco-friendly materials for future use.

Does plastic recycling really make a difference?

Yes. Recycling helps reduce the demand for new plastic production, conserves natural resources, and cuts down on pollution—especially when combined with plastic offset programs.

How do I save 20-25% off my order with free shipping?

Put the order on subscription and then cancel at any time! As a subscriber, you automatically save 20-25% off the regular price every time your nootropic ships with free shipping.

I want to try before I buy. Do you offer free samples?

We don’t offer free samples. However, if you aren’t staying HCF® within 30 days of your first delivery, we will offer a full refund.

Can I use my HSA or FSA account to pay for HCF®?

Most FSA and HSA programs cover the cost of prescription medication; however, since our nootropics do not fall into the prescription category, you may not be eligible for reimbursement through your FSA or HSA program. Consult your HSA or FSA plan administrator to confirm which types of nootropics, if any, are eligible for reimbursement under your specific plan.

What are all the benefits of a subscription?

All The Benefits. No Hassles.Built-in Convenience. Built-in Savings. Free Shipping.

How does my 20-25% off subscription with free shipping work?

When you subscribe, you'll receive a 20-25% discount on your order and free shipping. Your discounted orders will be automatically delivered according to the subscription frequency you choose. You can manage, reschedule, or cancel your subscription anytime through your HCF account.

Why are subscriptions not available for non-USA orders?

International shipping involves too many frequent variables and inconsistencies for automated delivery. We are required to collect customs fees, taxes, duties, tariffs, and carrier brokerage fees (if applicable) on all international orders. These policies are subject to frequent change based on each country's regulations, which can affect each individual order.

What are your USA shipping procedures?

DOMESTIC | USA StandardUSPS, 3 – 7 business daysPrices vary based on the shipping destinationExpeditedFedEx, USPS, 2 – 3 business days (No PO Boxes)Prices vary based on the shipping destinationExpressFedEx, USPS, 1 – 2 business days (No PO Boxes)Prices vary based on the shipping destinationDOMESTIC SHIPPING POLICYAfter 11AM EST – Orders placed after 11AM EST will be processed the following business day.Friday Orders – Orders placed after 11AM EST on Fridays, will be processed the following Monday.Next Day – Next Day orders placed Friday before 11AM EST will be delivered the following Monday.Shipment Days – Business days are Monday-Friday, excluding scheduled fulfillment center closures.Weekends – We do not process, ship or deliver orders on Saturdays or Sundays.Notifications – You will receive an email notification once your order ships.Tracking – Allow approximately 3 – 5 business days (Monday – Friday) for tracking information to update.

Why isn’t my referral link loading?

If you are using an ad blocker, your personal referral link may not load properly. Please try disabling your ad blocker or whitelisting our site and refreshing the page. Additionally, your referral link will not be active (or track commissions) until your own account has completed and shipped at least one purchase order to validate your account.

How will I know my HCF Partner application is approved?

If selected to join our HCF Partner Program, you will receive an email notification. Please check both your inbox and spam folders for this notification.

Contact our HCF Partners Team

If you love our HCF® nootropics and have an audience you'd like to share them with, we'd love to have you on board. We enjoy working with partners who are passionate about helping others stay HCF®. If you have an idea for collaboration, let us know. Contact our HCF Partners Team by clicking here to complete our application process.

%DV (or Percent Daily Value) is a guide on nootropic (and food) labels that indicates how much of a nutrient is in one serving compared to the daily recommended intake set by the FDA. It helps you understand the nutrient content in the context of your total daily diet. For example, a %DV of 50% means that one serving provides half of the daily recommended amount for that nutrient.You can read more about our %DV here.

Why do some HCF® nootropics offer nutrient levels above 100% of Daily Value (DV)?

Sometimes, we add nutrient levels above 100% DV to address potential dietary shortfalls and provide a more adequate intake of essential neuro-nutrients. Rest assured, these higher amounts are still within safe limits (UL), but everyone responds to nootropics differently, so please listen to your body.*If you feel you need more or less than the recommended dose, it's important to first consult with your physician. They can provide personalized advice based on your health history and current medications.You can learn more about high % Daily Values here.

What are bioactive B2 and B6 vitamins?

Bioactive B2 (Riboflavin-5-Phosphate) and B6 (Pyridoxal-5-Phosphate) are the forms of these vitamins that your body can use right away. So, why does that matter? Because these bioactive forms are easier for your body to absorb, meaning they're more effective at boosting energy production, improving cognitive function, and supporting overall brain system health.*Read more about the potential benefits of bioactive B vitamins here and here.

Why does HCF® use 5-Phosphate-Coenzymes instead of regular B vitamins?

At HCF®, we opt for Coenzymated B vitamins (like Riboflavin-5-Phosphate Sodium, Pyridoxal-5-Phosphate, and L-Methylfolate) because these bioactive forms can bypass the energy-draining conversion process in the liver, making them immediately available for your body to use.*For example, L-Methylfolate does not require conversion by the enzyme methylenetetrahydrofolate reductase (MTHFR), which is especially beneficial for individuals with genetic variations that reduce the efficiency of this enzyme.*Overall, most can benefit from Coenzymated B vitamins, but they can be particularly useful for those who have trouble absorbing B vitamins or lack the genetic makeup to process regular B vitamins efficiently.*Learn more about the benefits of Coenzymated (bioactive) B vitamins and how they can benefit those with MTHFR mutations (a condition affecting up to 60% of the population*) here.

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